AR Intelligence: Live - Tool Talk with Marshall Kirkpatrick, What's Up With That?
Performance enhancing technology for people who think for a living. - Friday, April 10
Friday, April 10, 2026 | 8:30am PDT | 4:30pm BST | 9:00pm IST
How What’s Up With That? turns any article into a strategic intelligence session.
Register here. Free.
What if every article you read online could become a structured intelligence briefing — complete with argument maps, blind spot analysis, expert panels, and a research plan — in under two minutes?
That’s what Marshall built.
What’s Up With That? is a browser extension Marshall Kirkpatrick developed solo over six months using Claude Code. It gives analysts, analyst relations, knowledge workers a toolbox of AI-powered analytical lenses they can apply to anything they’re reading on the web — including their own drafts in Google Docs or Word Online.
Carter Lusher sits down with Marshall to explore how the tool works, who it’s built for, and why it may be exactly what analysts and AR need to punch above their weight in an era of accelerating information overload.
Topics We’ll Explore:
The origin story: from “why am I copy-pasting the same prompts?” to 40+ analytical tools in a browser extension
Live demo of key features: Argument Map, Common Sense Critique, Blind Spots, Expert Panel, Research Plan, more
How analysts can use it to go deeper on a topic faster — from first read to structured analysis
How AR can use it to stress-test messaging, pressure-check research, and prepare for analyst interactions
What also makes this conversation especially relevant for the AR community: Marshall is not coming at this cold. At Sprinklr, he helped manage seven leadership positions in Magic Quadrants and Waves. So, this is not just a founder talking about features — it is someone who has lived the pressure of analyst-facing work and built a tool with that reality in mind.
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Normally, AR Intelligence: Live webinars are on Thursdays. Next week I will be traveling back from IDC Directions 2026 on Thursday, so moved the Tool Talk to Friday.
Marshall Kirkpatrick
CEO / founder of What’s Up With That?, a browser-based AI research toolkit built to bring structured thinking to the way knowledge workers read, analyze, and act on information. A veteran tech journalist and entrepreneur, Marshall previously founded VC-backed Little Bird, was tech exec for AR/MI/CI, and has spent his career at the intersection of networks, intelligence, and emerging technology.
AR Intelligence: Live
A weekly webinar series exploring topics impacting the analyst ecosystem.
Thursdays at 8:30 am PT
1st Thursday – Quick Shots: Carter’s analysis plus audience reactions, observations, and hot takes
2nd Thursday – Tool Talk: Interesting new apps applicable to AR and analysts
3rd Thursday – Conversations: Chats with a guest and the audience being the third panelist
4th Thursday – In the Hot Seat: Lesser-known analyst firms introducing themselves
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