Welcome to Lusher Advisory: AR Intelligence
After decades leading analyst relations programs, conducting systematic research on AR best practices, and serving as a Research Fellow at both Gartner and Ovum, I'm launching this newsletter to share strategic insights that transform AR from a support function into a revenue driver.
What to Expect
Weekly analysis of AR trends and best practices
Frameworks for measuring and communicating AR's business value
AI's impact on analyst relations
Case studies and practical implementation guides
Free subscribers receive industry commentary and news analysis. Paid subscribers get access to strategic frameworks, detailed research, and early insights that provide competitive advantage.
Why Subscribe?
The analyst landscape is evolving rapidly. Your AR program needs to adapt to new methodologies, demonstrate clear ROI, and scale impact across the organization. This newsletter provides battle-tested strategies to meet these challenges.
What's Next
Upcoming topics include:
Measuring AR's Impact on Sales Pipeline
AI-Enhanced Analyst Engagement Strategies
Building an AR Program Maturity Model
Subscribe to join a community of AR professionals driving strategic value.
Share with colleagues who want to transform their AR programs.