How Can AR Deliver for Sales Without Being Overwhelmed?
Start Smart by Starting Small
May 28, 2025 · The AR Playbook: AR-Sales Partnership #1 · Inquiry of the Week #3
AR Intelligence Snapshot
One of the most important — and most overlooked — strategic functions of Analyst Relations is partnering with Sales to drive top-line revenue. But when I bring this up during inquiry calls, I often hear a variation of the same concern:
“I’m a one-person AR team at a mid-size AI company. How can I support Sales without getting overwhelmed?”
This question came up in a recent inquiry call with a former journalist who now leads AR at an AI infrastructure vendor. She’s smart, scrappy, and strategic — but also navigating the chaos of too many stakeholders and not enough hours in the day.
Dig Deeper
Why should AR work with sales?
How can AR get started without triggering a flood of requests from sales?