New Market Mastery: How AR Pros Can Learn Fast and Build Credibility
Use the “Three-Pillar Learning Framework” to get up to speed on a new tech market
June 25, 2025 · The AR Playbook: Market Information, Intelligence, Insights #1 · Inquiry of the Week #6
AR Intelligence Snapshot
"I'm coming from the identity management space and now I'm in infrastructure. Our buyers, stakeholders, and analysts are technical. How do I get up to speed fast so I can succeed in my AR role?"
Whether you're stepping into a new analyst relations role – or your company has pivoted into unfamiliar territory, perhaps through an acquisition – the early days can feel like drinking from a firehose.
This research note introduces a structured, field-tested framework for AR professionals to rapidly gain credibility in any tech market. No bluffing required. Just smart, strategic learning grounded in conversations, context, and curiosity.
Dig Deeper
What is the Three-Pillar Learning Framework for mastering a new market?
Where can AR pros find the most useful information, intelligence, and insights?
How should your strategy progress over the first 30, 60, and 120+ days?
What are the common pitfalls to avoid?