The IT Industry Analyst’s Advantage in the Age of AI
Information, Intelligence & Insights Make Analysts AI-Resilient | AI, AR, & the Analysts #11
AR Intelligence Snapshot:
Generative AI has created a perception crisis for human industry analysts.
Tools like Anthropic Claude, Google Gemini Deep Research, OpenAI ChatGPT, and Perplexity offer instant, low-cost answers to nearly any question—raising doubts among corporate IT buyers, tech vendor executives, and even seasoned AR professionals. Brendan O’Brien, Chief Innovation Officer & Co-founder at Aria Systems, echoed this shift in a blog post titled “The 2025 Preview: AI Domination”:
“4. A day of reckoning is coming for the software analyst community.
AI is set to upend the community of industry analysts that evaluate and rank software services and providers. ... The insights and dynamic results delivered by GenAI will be more relevant to prospective buyers and will remove the personal viewpoints and inherent biases of human analysts from the equation. As more buyers turn to GenAI to evaluate software options, the weight third-party analyst endorsement used to carry will also wane. ...” Note 1
This research note challenges the false equivalence between public AI and private analyst intelligence.
It details how smart analysts—those who leverage proprietary inquiry loops, trust-based relationships, real-time market sensing, and tacit knowledge—operate within a closed ecosystem of insight that AI cannot access.
This note is for:
Analyst firms needing to reassert value in sales conversations
AR professionals countering “AI will replace analysts” narratives
Tech buyers and vendors navigating high-stakes decisions in an AI-saturated world
Dig Deeper
What are the analysts’ hidden edge versus AI?
What are the analysts’ non-public sources of information, intelligence, and insights?
How are analysts’ pattern recognition and contextual synthesis different from AI?
Why do genAI and agentic AI fall short today?
Is garbage-in-garbage-out an issue for LLMs?
The rise of AI isn't threatening the roles of AR professionals and analysts -
it’s elevating their strategic importance and tactical execution.
Want deeper insights on how you can become truly AI-proof—and how to use AI chatbots to boost productivity across AR and analyst workflows? Lusher Advisory is offering a limited number of complimentary 1-on-1 strategy calls – book now before spots fill up.
Contact carter.lusher@lusheradvisory.com or 650-274-8309 to schedule the meeting.